Mei Mei Brand Identity , London

Brand Identity

The menu at Mei Mei in Borough Market Kitchen, London.

Collaterals extend the brands identity.

Recipe illustrations by our in-house illustration team printed on wood.

Brand Identity

Mei Mei is located in Borough Market Kitchen, London. Headed by Michelin star Chef Elizabeth Haigh, this kiosk opened in late 2019 and offers a curated selection of Singaporean street food. Alongside the kiosk interiors, we designed Mei Mei's brand identity. 

The name ‘Mei Mei’ translates to ‘little sister’. In keeping with this, the logo incorporates a smaller ‘i’ in the second line. The colour scheme is tightly linked to those used in the interior design. 

We created a background pattern for the logo which was inspired by rice grains and worked on the collateral including printed menus, business cards, and coasters.

Our in-house illustration team designed menu boards, displaying the step-by-step process involved in putting together the incredible street food.

Brand identity colour scheme is followed through into the interior design.

Background pattern for the logo was inspired by rice grains.

These illustrations were printed on wood and hung above the counter, working both as an advertisement and as a menu. The colours chosen were based on traditional recipe illustrations. 

We worked on a branding pack and guidelines for Mei Mei, to support brand applications across logos, colour schemes, and fonts, along with a list of established suppliers.

Our guidelines work as a steadfast asset to interpret and implement the organisation’s vision, mission, new projects, and branded collateral.

Singaporean menu by Michelin star Chef Elizabeth Haigh.

We designed tote bags as part of the brands identity.

We designed brand applications across logos, colour schemes, and fonts.

Mei Mei packaging options.