Brasserie Bellanger, Paris

B3’s interior and branding teams worked together to capture Miss Bellanger’s energy, glamour and flair across every detail of the restaurant. Inspired by this feminine 20th-century character and the timeless elegance of the French brasserie, we developed a visual identity that feels both richly decorative and distinctly contemporary.

Our in-house illustration team created a suite of bespoke illustrations and patterns, including a tapestry-inspired motif for the menus and a collection of decorative logos. These elements were carried through into the physical experience, from a custom logo mosaic placemat at the entrance to bespoke crockery featuring the brasserie’s emblem and illustrated crown motif.

The identity was further elevated through considered material details, including a leather drinks menu finished with gold-foiled branding, creating a cohesive brand world where graphic design, interiors and guest touchpoints work seamlessly together.