Wild by Tart, London

B3 Designers worked on the interior design concept for Wild by Tart, a neighbourhood restaurant in London's Victoria, offering a casual and immersive dining experience

B3 worked on the interior design concept for Wild by Tart, a neighbourhood restaurant offering a casual and immersive dining experience. The mixed-use concept includes a restaurant, bar, grab-&-go, retail area and a photography studio, which transforms into a private dining area.   

Multi-use concept design

Housed in a former power station and coal store, our design for Wild by Tart celebrates the architecture of the building. We created a fresh and natural overall look & feel, with accents of warm colours and textures throughout. Our clean design complements the stripped-back industrial features of the building, softened by subtle homely features and lush planting. 

The restaurant with its theatrical open kitchen has a bright and approachable atmosphere designed for all-day relaxed dining. Three-piece banquettes with wicker woven finishes line the walls and divide the large spanning restaurant. Deep and earthy toned upholstered seat cushions and throws bring an intimate and cosy environment to the simple dining space.


An elegant modern bar with an impressive back bar display is the focal point to our bar design. Warm white timber and mild steel-framed bar stools and chairs are clustered around low marble dining tables, promoting a casual all-day F&B experience. Throughout the bar and restaurant, we designed an abundance of planting to be hung at multiple heights, optimising the architecture of the space and creating a lush complement to the simplicity of our modern design. 


The large photography studio which is separated by a divider screen transitions into a stunning and cosy private dining room. The screen has antiqued mirrors at the top to celebrate the architecture of the building - the same language has been followed to create the impressive frontage of the main courtyard entrance. 


The grab and go offer, located in the courtyard, has a fresh and rustic look & feel. Here we chose high stools, mosaiced tabletops and a clear modern service counter with multiple display options. We designed the entrance to be clad in black timber with feature pendants lights to welcome customers into the space. The outdoor dining area is flanked by plants and looks into the restaurant through black-framed glass. 

Facade sketch