The Prince Akatoki
Brand Identity, London
The Malt menus at The Prince Akatoki London.
The wine menu at TOKii.
B3 Designers worked on the branding for the restaurants at The Prince Akatoki London hotel - TOKii, the Japanese restaurant, and Malt Lounge and Bar, the whisky bar that doubles up as a tearoom during the day.
TOKii
The TOKii logo is inspired by kintsugi, a Japanese philosophy that embraces the flawed and imperfect, and treats a breakage by fixing it with gold. It is in a sense, accepting it as an event in the life of the object, a part of its history, rather than something to disguise.
The TOKii logo is printed on a textured paper card, with the golden line of foil creating a subtle reference to Japanese culture.
Whisky menu and collateral at The Malt.
The wine menu at TOKii, printed on textured rice paper.
Malt Lounge and Bar
To produce the menus for Malt Lounge and Bar, we brought soft material and natural touches to the holders, using soft linen covering and a silver birch twig as a binding detail.
We used a Japanese rice paper stock throughout both the tea and whisky menus.
The menus were inspired by Japanese design philosophy.
The menu is bound using a silver birch twig.
The Look & Feel focused on soft materials and natural touches.
The TOKii logo is inspired by kintsugi, a Japanese philosophy that embraces the flawed and imperfect.
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