Marriott The Pickled Hen Brand Identity , London

Gold logo arches on The Pickled Hen's front window.

We created the interiors and branding for The Pickled Hen, a gastropub within the London Marriott Hotel Marble Arch.

The gastropub’s brand identity was designed to emit a warm feel, that would carry the space through its all-day dining lifecycle - from early morning breakfast to late-night dinner.  We designed a curved simple logo to enforce the traditional feel of the brand. The logo was created to be easily displayed with different applications: swinging sign, windows, menus and collateral. The branding was applied to unique and interesting materials to leave a lasting and substantial impression on the guests.

The menu at Marriott's gastropub.

The logo was designed to be displayed on a range of collateral.

Street view of The Pickled Hen.