Gold logo arches on The Pickled Hen's front window.
We created the interiors and branding for The Pickled Hen, a gastropub within the London Marriott Hotel Marble Arch.
The gastropub’s brand identity was designed to emit a warm feel, that would carry the space through its all-day dining lifecycle - from early morning breakfast to late-night dinner. We designed a curved simple logo to enforce the traditional feel of the brand. The logo was created to be easily displayed with different applications: swinging sign, windows, menus and collateral. The branding was applied to unique and interesting materials to leave a lasting and substantial impression on the guests.
The menu at Marriott's gastropub.
The logo was designed to be displayed on a range of collateral.
Street view of The Pickled Hen.
'We have worked with Mark and his team for a number of years on restaurant and bar projects across our brand portfolio and continent, and have always received great ideas together with a professional service and project management.'
Gustaf Pilebjer – Director of F&B, Marriott Hotels.