The concept was conceived by award-winning restaurant operator and hispanophile Richard Bigg, founder of Spanish restaurant group Camino and member of the Gran Orden de Caballeros del Vino de España.
Bar Rioja serves 43 wines selected by the in-house wine buyers that are from across the variety of Rioja regions and styles; a true representation of the extraordinary variety of varietals.
Our design brief was inspired by the richness of the Rioja region, and one of the challenges was trying to allow for a good number of covers within a small space; We wanted to allow for couples and groups to sit together and mingle as they do in authentic Spanish tapas bars, this led to the furniture being flexible and movable.
As customers walk inside Bar Rioja, the long dark oak shelves housing bottles wine along the back wall and the bespoke-designed map of the Rioja region catch your eye. The design is simple allowing the display of freshly made pinchos and wine display to standout. We wanted to create an elevated but relaxed space that was full of character.
The visual identity and branding, also created by our team, uses a voluminous liquid-like font that is bright red with the inspiration also drawn by the classical red Rioja wine. The hand-drawn crafted font feels familiar and welcoming. We also designed the menus and some of the marketing templates used on social media.
'I love Rioja, I love the wines and the people, and I wanted to recreate a bit of it right here in London. I want to give people the opportunity to immerse themselves into a Spanish mini-wine heaven with walls of wines from Rioja, and that's exactly what B3 have delivered. It is the perfect space to enjoy some delicious Rioja and pinchos.'
Founder of Camino Restaurant Group