The Big Dog

Marriott, Berlin

Restaurants / Brand Identity / Hotels

Marriott Berlin, centrally located on the border of the old West and East Berlin, approached us to design the interior and brand identity in their new restaurant and takeaway offering focused on ‘sausages and beer’ to attract the hotel’s guests, tourists and Berliners alike.

We were tasked with developing a full brand concept and a complementary interior. Our design needed to be a bright and open destinational hub for those looking for an authentic, fun, fresh and modern take on Germany’s favourite food, the sausage. Harnessing the attention and freedom to be playful in the branding and interior design brief we created The Big Dog.

Using the sausage to its fullest for our inspiration, the interior and branding were created with the pink, red and mustard tones associated with this delicacy and its most favoured accompanying condiments.  

We used a mixture of materials to create the vibrant and alluring interior; red concrete coats the floor and undyed concrete was used to create the bar counter. Bright mustard-yellow tiles cut a bright strip through the ketchup-coloured tiles fronting the bar and the deep red ceiling.

Injecting a splash of contrast, we designed black accents in the ceiling pendants and stool legs, as well as bright blue table-tops that pop out from the hotdog-colour-laden space. Our strong colours were toned down through using pinks, whites and fresh takes on mustard and ketchup inspired colourings, which established an informal, open and relaxed dining area. Adding to the comfort of the space we chose oak chairs and table-tops  

We created the full brand with all the collaterals from scratch including name, logos, menu design, and OS&E including uniforms, paperware and mural art, stationery, colour scheme, tone of voice and digital assets for the website. In addition, we designed full guidelines for all future branding within the site.

The jovial Big Dog character was central to our branding design and establishment of the restaurants tone of voice. Our branding and interior teams worked closely together to create a complementary and cohesive brand that is modern, fresh, bold and fun.