RING THE BELLS, DUBLIN

B3 Designers designed the brand identity, brand collateral, and interiors for Ring The Bells in Dublin

NAMING, BRAND & IDENTITY DEVELOPMENT

The name is inspired by a Francis Sylvester Mahony’s poem, The Bells of Shandon, which expresses deep nostalgia for the bells of Shandon, Ireland. The ‘Ring the Bells’ logo collection and extra illustrations are therefore inspired by books and poems graphical memorabilia, like Ex-Libris stamps. The brand strategy focuses on creating an immersive, unpretentious, and sustainable environment with a localhood spirit. 

Concept: The F&B direction centres on a Mediterranean Islands theme, emphasizing a carefree adlib spirit. Look and Feel: Inspired by European styles and painted signage, the typography reflects Dublin as a cultural hub.

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