The Prince Akatoki -
Brand Identity, London
The Brief & The Scope
B3 Designers developed the branding and graphic identity for the two distinctive F&B destinations at The Prince Akatoki London: TOKii, the hotel’s Japanese restaurant, and Malt Lounge and Bar, a whisky bar that transforms into a refined tearoom by day.
TOKii
For TOKii, the logo draws on the Japanese philosophy of kintsugi – the art of repairing broken objects with gold and embracing imperfection as part of an object’s history. The concept is expressed through a fine golden line of foil, applied to textured paper to create a subtle, tactile reference to Japanese craft.
This philosophy extended across the wider identity, with a considered palette of greens and earthy browns, natural textures and a distinctive fish pattern that was also incorporated into the restaurant’s interiors, creating a visual connection between the brand and the space.
THE MALT LOUNGE & BAR
For Malt Lounge and Bar, we took a softer, more tactile approach. Menus were produced using Japanese rice paper and housed in linen-covered holders, with silver birch twigs used as an unexpected binding detail. The combination of soft materials, natural elements and understated detailing reflects the calm, sophisticated character of the lounge.
Across both venues, every detail was designed to feel tactile, considered and authentically rooted in Japanese design philosophy.
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