Royal Opera House, London
B3 Designers created bespoke illustrations to transform the vast Paul Hamlyn Hall at the Royal Opera House into an intimate Afternoon Tea setting during the day, before seamlessly returning to its role as a Champagne bar in the evening.
The Brief & The Solution
Our brief was to transform the vast Paul Hamlyn Hall at the Royal Opera House into an intimate Afternoon Tea setting during the day, before seamlessly returning to its role as a Champagne bar in the evening.
Our solution was a series of beautiful concertina screens, creating a more intimate environment for the sophisticated tea offering while bringing a sense of the Royal Opera House’s theatricality and vibrancy into the space.
The design takes inspiration from the exotic flower market that once occupied the very same site. Drawing on the bold, expressive language of Fauvism, the resulting graphic pattern combines rich, saturated colours with a sense of Victorian decadence. The palette was carefully developed to complement the intricate detail and jewel-like quality of the hall’s original Victorian glazed windows.
The design was conceived to work beyond the screens themselves. The vibrant pattern was adapted across menus and product packaging, creating a consistent visual identity throughout the Afternoon Tea experience.
Behind the visual impact was a meticulous process of colour development and testing. The fabric was digitally printed only after extensive colourfast testing and studio comparisons, ensuring the vibrancy would endure over time.
We created a flexible intervention that transforms the atmosphere of the hall without compromising its grandeur, bringing together heritage, theatre and contemporary hospitality.
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