Monte Mente BRANDING, Berlin

B3 Designers designed the food concept, branding and interiors for Monte Mente, located in Das Center in Potsdamer Platz, Berlin.

A MEMORABLE NAME

For a restaurant with an extraordinary location, we explored several possibilities, but Monte Mente rose to top. Derived from Spanish and Italian, referring to the spirit of the mountains, the new name paid tribute to the origin of the Mediterranean food and beverage concept. Our in-house illustrators added hand-drawn bespoke illustrations across the physical space.

Our brand identity also included menus and collateral.

A dusk-to-dawn colour palette

The Monte Mente visual identity is rooted in regional landscape and natural light cycles. The logo and colour palette reflect a dawn-to-dusk transition, blending orange and pink sunrise tones into cool, atmospheric blues.

Custom hand-drawn illustrations are integrated across the packaging design, capturing the essence of the terrain and reinforcing a strong sense of origin.

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