The word ‘Mei Mei’ translates to ‘little sister’. In keeping with this, the logo incorporates a smaller ‘i’ in the second line. We applied the colour schemes to the brand’s visual identity, tightly linked to the interior design style. We added patterns (drawn from rice grains), and worked on the collateral including printed menus, business cards, and coasters.
All of the illustrations on the menu boards above the counter were done in-house at B3 Designers, to showcase what a customer will get upon ordering a dish. The colours chosen were based on traditional recipes. We also recommended the wood materials for them to be printed on.
One side of the restaurant’s gantry illustrates the step-by-step process involved in putting together the incredible street food. B3 Designers worked on a branding pack and guidelines for Mei Mei, to support brand applications across logos, colour schemes, and fonts, along with a list of established suppliers. These guidelines work as a steadfast asset to interpret and implement the organisation’s vision, mission, new projects, and branded collateral.