We created the brand identity for a burger restaurant concept in Lille, in the north of France. The project included name research, menu creation and logo design.
Putting their farm-to-table food at the heart of the brand, we developed a series of illustrations to communicate their concept. These illustrations, created by our in-house illustration design team, led our design for the restaurant’s menu and logo. The timeless attributes of the homely style of illustration allowed the brand design to breathe, enabling the brand opportunity to evolve over time.
We communicated the accessible and casual atmosphere of the restaurant using a mix of soft colours and traditional line drawings in our illustrations. The imagery was inspired by the client’s interest in New York butchery and the evolution of the burger as a staple across cultures.