Trend Report: Whimsy

Milan, 16-04-2015

TREND # 03 


We found lovely warm references to whimsy, play and provenance throughout Milan. Seating broadly featured plenty of simple, soft, bulbous seating pads, sofas and cushions.

There was a very wide repetition of rectangles with soft rounded edges in chairs and sofas. Brightly stained wood, similar to the finish you might choose for a child’s room, was widely on display.

Although the most inspiring use of colours came from retro style fabric in the form of multi tonal heavy weaved fabric, solid muddy pastels and subtle patterns, all often looking like they are viewed through a filter on Instagram.

Check out our two other trends:

Trend #01 Ethereal Symbolism

Trend #02 Japanism vs Scandinism