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Gymkhana

Mayfair, London


Brand Identity

We designed the interiors and brand identity for the Michelin-star Indian restaurant Gymkhana in Mayfair, London.


Working collaboratively, our branding and interior design teams built Gymkhana’s designs on the intersection of Indian gymkhanas, cricket clubs and high society.  We developed a collection of logos that reflected our concept and could be applied to different mediums, including menus, fascia boards, and stickers.


We infused luxury into the brand identity by exercising careful execution of detail. The leather chosen for the classic parchment filled menus matched the leather used for cricket balls. The iconic three white stitch lines were added to the covers, elevating their reference to the game and craft.


 


Gymkhana

Mayfair, London