Brasserie Bellanger, located close to Gare du Nord in the 10tharrondissement of Paris, is the first restaurant from restaurateurs Victor et Charly to open in the French capital. B3 designed the 96-cover brasserie, consisting of a dining area, cocktail bar, basement floor with bathrooms, open-plan kitchen with gantry, and outdoor street-level terrace which can open into the restaurant. We were appointed to help the duo reinvent the concept of the iconic French brasserie and restore it to its former glory through a fresh and modern approach to design and branding.
The brasserie was named after Charly’s sassy and eccentric great-grand aunt, Marie-Louise Bellanger. Her old French recipes form the basis of the menu at Brasserie Bellanger. It was imperative for the interiors to reflect her infectious, fun character, yet still cherish core traditional values. Using an array of traditional materials, the design incorporates elements from iconic brasseries, whilst flair and fullness of character is injected through modern touches and the use of an exuberant contemporary colour palette. The ground floor colour scheme is rich and vibrant, while the lower ground floor and bathrooms focus on blue and green-toned finishes with highlights of pink and brass detailing. Madam Bellanger left behind many heirlooms, which B3 have woven into the restaurant design, such as her pride-of-place-positioned vintage armoire.
The Art Noveau era represents an iconic era in the brasserie’s history. Therefore, the Look and Feel of the entire space revolves around this decorative theme, as evident through the use of Art Nouveau wall tiles, mosaic floor tiles, velvet and brass details, and framed églomisé and antique-style mirrors that clad the walls, both throughout the dining room and in the bar. Any remaining wall space is adorned with photographs and big portraits of Madame Bellanger.
The mid-century style banquette seating which uses a combination of timber, leather and velvet creates a slick alternative to traditional banquette seating. Additionally, table and bar tops are marble, whether empress green, red griotte or carrara, and are completed with the traditional Thonet chairs and bar stools- typical of a classic French brasserie. The light fixtures on the walls in the dining room, bespoke table lamps along the bar, and brass-opaque globe chandeliers are all contemporary.
Photographs courtesy of Brasserie Bellanger