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Brasserie Bellanger, Branding

Paris


Brand Identity

We designed the brand identity and interiors for Brasserie Bellanger in Paris.


A typical Parisian Brasserie, the owners’ Victor and Charly’s restaurant aspirations were inspired by one of their eccentric Great Aunts, Miss Bellanger. Our interior and branding teams worked closely to embody Miss Bellanger’s energy and flair into every feature of the restaurant's design. 


To communicate the glamour and timelessness of this feminine 20th-century character, our in-house illustration team designed bespoke pieces for the branding. These included a tapestry inspired pattern for the menus and a decorative collection of logos. Honouring the traditions of French brasseries, we had our designed logo mosaiced as a placemat at the entrance of the restaurant.


 We created bespoke crockery, using a crown of decorative illustrations and the logo to the brasserie’s plates. This luxurious feel was extended into our leather drinks menu design, that has the brand’s emblem in gold foil.


Brasserie Bellanger, Branding

Paris