Topman General Store is the high street fashion powerhouse’s first standalone concept store, located in Shoreditch.
Unlike the Topshop we’re used to, the interior is pared back and minimal, giving carefully curated collections from their ‘Design’ and ‘LTD’ ranges the opportunity to stand out.
The store is curated by the brand’s design director Gordon Richardson and the creative director of b-store, Matthew Murphy. The interior has an early 1900s sideshow Americana look and features seasonal collaborations, temporary installations in display cabinets, limited edition art prints and books.
Exposed brick walls and grey painted walls provide the perfect backdrop for the garments and artifacts on display. This rough, worn in, East End cool interior might just trick you into thinking that you have walked into an independent retailer. Images via Weheart.