The Exchange, a brand new Amsterdam hotel located on the Damrak, one of the liveliest and oldest streets of Amsterdam, has a special love of fashion. The hotel was developed in close collaboration with the Amsterdam Fashion Institute (AMFI) and is part of ‘The Red Carpet’, an urban-renewal project. The hotel is spread across three buildings, one of them dating back to the 17th century, and shares the buildings with a contemporary department store, Options! and a restaurant, Stock.
The project was initiated by Lloyd Hotel and Cultural Embassy with Suzanne Oxenaar and Otto Nan responsible for the concept. Each of the 61 rooms in the hotel have been dressed up like models on a catwalk by graduates and alumni of the AMFI. The result is a mix of interior and fashion design, with each room having a distinct identity. The diverse rooms draw inspiration from the multiplicity of the neighbourhood the hotel is located in.