To celebrate the World Cup Nike has opened Nike Stadiums in major cities across the globe and provided many enthusiastic fans with interesting soccer-inspired spaces to get immersed in. At Nike Stadium NYC various programs and performances are taking place throughout the summer, including match viewings and film screenings exploring the creative expression of soccer. The multipurpose space is located in the Browery Stadium and was designed by architectural agency Rafael de Cardenas. The ‘stadium’ has many experimental features like the concertina display pictured below and triangular boxes that can be rearranged to produce different seating configurations.
Reflecting its location it is not overly sleek, contrasting new fittings with exposed services to create a New York edge, playful, but hard-wearing. The architects of the space used materials interestingly increasing the tactile experience of the interactive furnishings. The graphics on the walls are equally engaging and range from old school illustrated wallpaper to to high tech digital prints. Standard light fittings in unusual arrangements were used very effectively and this adds another dynamic layer to the space.
(images from Nike)