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Sackville's

London

brand identity

Sackville’s brand identity is drawn from the sleek, sophisticated and understated luxury evoked through tailoring activity back in the 1960’s. The menu’s key ingredient is the truffle - the rarity of this product and its black colour combined with tailoring aesthetics form the core of the brand identity. The black tones of the truffle are depicted in the calligraphy on the slightly textured, off white paper menus, reminiscent of tailors’ paper. As the building was historically a tailor’s shop and workspace, we used these two facets of the tailor identity to form a consistent design language throughout the space. Dark grey woodwork and existing sandstone façade on the exterior create a moody and mysterious shop front. Discrete signage and visitors only recognising the address by the door, ‘No. 8a’, evoke a speakeasy look and feel to the restaurant upon arrival. The sense of ‘conceal and reveal’ is introduced by this secluded exterior. On entering the restaurant, visitors are greeted by a meat hanging display case, which overlooks the stairwell to the basement. This chilled case allows the restaurant to hang, age and later serve, cut meats on site. The words ‘accept the mystery’ illuminates the front of the case in white neon, which reflects throughout the glass and mirror on the ground floor.