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Imli Street

London, Wardour St.

brand identity

The Imli Street branding takes inspiration from travelling and the originality of street food in India. An offshoot of the Mayfair restaurant Tamarind (‘imli’ is hindi for Tamarind), Imli Street is a one off independent restaurant and the branding needed to be seamless and subtle. The interior reflects the food offering, creating an urban raw canvas yet remaining comfortable in its prime Soho location.