by Tina M Cheng

At the Royal College of Art’s 2009 Graduate Show, Korean-born Min-Kyu Choi showcased a surprisingly simple design that electrified the crowds.  Choi rearranged the formation of blades on a plug, folding it down to just 10mm wide, no thicker than a Macbook Air.  The transformation from flat to functional is a cinch: swivel the two flat blades 90 degrees and fold the plastic flaps forward to create a standard UK plug-face.  Accessories were also displayed, including a multi-plug adaptor and a USB device charger.  Choi should have no problem launching his career as a Creative Engineer with the radical reinvention of this common household item.

Photos courtesy of Icon Eye