A new flagship store by fashion designer Yohi Yamamoto has opened on Rue Cambon in Paris. The new store is the latest in the designer’s “white box” store concept, which mixes retail space with a gallery.
Designed by Sophie Hicks, the store stands out easily but unobtrusively on this typical Parisian street.
The original facade has simply been painted white, thus creating a distinct separation from neighbouring buildings while still keeping intact the original features of the premises. Origami like folded Shojigami (japanese screen paper) lines the inside of the entire shop front windows and creates a semi translucent white screen which allows passers by to peep through the openings and see the inside of the space. The design of the interior continues this white scheme; the floors as well as the walls and ceiling are a brilliant white which gives the space an ethereal quality.