With London covered in a layer of snow again, here is the fun concept of Snow Branding. Imagined by the UK agency Curb for the Extreme Sports Channel, over 2 000 logotypes were stamped across London. Great viability and buzz, zero environmental impact. And it shows that snow can also be fun and inspiring – not just an annoying cold layer that makes your toes numb and creates traffic chaos.
Tags: curb, london, snow branding
