Architect Rem D Koolhaas has completed the interior of a new flagship store in Amsterdam for his shoe brand. Called United Nude, the brand was founded by Koolhaas with shoe manufacturer Galahad JD Clark. Shoes are displayed inside back-lit recesses in an undulating wall, which continuously changes colour. Others are presented in glass cases on wooden plinths, or positioned along wooden steps.
From injection moulded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design, elegance and innovation. The characteristics of the brands products and DNA are also evident in the interior design of the flagship store, designed by brand Creative Director and architect Rem D Koolhaas. The store is a “dark-shop” concept which means the store is completely dark in all areas other than those where the products are showcased and literally highlighted. The most important and prominent element of the store design is the Wall of Light™, a computer-controlled LED wall which displays the United Nude products as a work of art encapsulated in geometric frames.
Via Dezeen
Tags: Amsterdam, Conceptual Design, Shoe Store, United Nude Flagship, Wall of Light
