Zizzi Aberdeen
Brief
When Zizzi instructed B3 to design their Aberdeen restaurant the brief was to create a space that would be individual and distinctive whilst being clearly recognisable as a part of the Zizzi brand. As the site is in a shopping mall we had a blank canvas to work with and the opportunity to really inject character into the space. Situated on the first floor directly opposite the main escalator we needed to create a visually exciting entrance to attract shoppers and compete with surrounding restaurant brands.
Warm, Industrial and Local
The city has an industrial history namely in paper production, ship building and steel works. We used the aesthetics of these industries to inspire an individual and relevant design. Natural materials were also used in contrast this aesthetic to add warmth to the space.
The resulting design features a striking mild steel framed shopfront which showcases the recognisable Zizzi signage. The interior mixes industrial aesthetics with bright and colourful furniture and warm design elements inherent to the Zizzi brand.
Industrial ceramic tiles and lighting are complimented by exposed ductwork and cable trays adding a cool, edginess to the space. The kitchen front and bar are clad in reclaimed crates which have been pulled apart. The Zizzi signature wood burning oven and colourful butcher’s rail are focal points to the space and maintain the characteristic warmth that is so inviting. The mix of colourful furniture and raw metal chairs add an element of fun which completes the interior look.
Illustrator Lizzie Stewart’s pen and vinyl design of the Aberdeen seascape is featured on the wall making this a truly locally inspired interior.