Tortilla’s concept is to deliver fresh, good quality California style Mexican food on the go. The interior was to reflect this honest approach. B3 worked with the Tortilla team to develop the interior for their first location in Islington. In order to reflect their approach we decided to use simple and robust materials such as solid oiled oak and stainless steel.
BRAND SUCCESS AND GROWTH
The brand’s success has enabled it to be rolled out to three further London locations following its initial Islington site in Southwark, Canary Wharf and Market Place. As we’ve continued to work with Tortilla we’ve been thrilled to see the brand develop and grow. Having worked with them on number of projects now we’ve been able to ensure that a Tortilla maintains a recognisable brand interior whilst continuing to develop and grow the design.
The Southwark site is located within the Blue Fin Building designed by architects Allies and Morrison. B3 took full advantage of the double height of the building by introducing a mezzanine, increasing the capacity for eat-in customers.
Chrome wire frame chairs form a light contrast to the heavy solid wood tables and benches. The distinctive Tortilla red is the only colour used throughout the space, making it immediately recognisable. The solid glass shop front means that exterior branding could be kept minimal, as the recognisable brand interior is showcased. Frosted vinyl graphics were applied to the glass screens that shield the kitchen from the dining area. The graphics, designed by Relish graphic design, depict scenes from San Francisco’s famous Mission Street.