DESIGN INSPIRATION AND BRIEF
This classically designed Italian delicatessen took the Italian cafés of the 50s as its inspiration, using materials such as white carrara marble and dark wood. In addition to designing the interior, B3 was asked to create a brand identity and a range of food packaging.
Inspiration for the branding was based on the name ‘Rubino’ which denotes an Italian grape variety, used to make the wine sold on the premises. The Rubino grape is famed for producing wines in varying shades, from a light pink to a deep purple. This colour variation was worked into the graphic concept, becoming five base colours which are used in conjunction with the logo to produce the graphic identity. These five core shades are reproduced on the striking striped awning and in the varying reds, pinks and purples of the furniture.
produce takes centre stage
The interior is split into a café and a delicatessen both of which serve home made food from the Abruzzo region of Italy. The colourful food packaging lines the walls of the delicatessen, set off by the restricted palette of black and white mosaic tiles. Due to the minimal colour scheme of the interior, the produce is given precedence. This impression is reinforced by the laden kitchen table displayed in the window of the premises. Although it is a new venture, Rubino is already hugely popular with local residents and has even attracted the attention of the well known celebrity chef Nigella Lawson who used it as a backdrop for a recent television show.