William IV

Brief

William IV Bar and Restaurant originally opened in the late nineties. Located in a beautiful period building in the up-and-coming Kensal Town area the space was in need of some updating. When we were approached in 2009 about the project we saw a fantastic opportunity to work with the fabric of the period building to create a fresh design that would suit the space and locality.

exposing original features

Although the pub was in need of refurbishment, the wood panelling, the bar front and some of the original features were in good condition. We were able to incorporate these unique aspects of the building into the design concept. The fireplaces are an example of this; these were clad in mosaic tiles. When we explored removing the tiles we discovered the original red brick underneath was in good condition. The exposed red brick adds a layer of personality, allowing the structure itself to inform the design process.

 CLASSIC ENGLISH DETAILS

It is the little details that make William IV a one of a kind place. We have complimented the vintage vibe by sourcing salvaged, classic furniture and re-upholstering it to give it a second life. Character can be found in every corner of William IV; classic English chesterfields in medici green sprawl across the edges of rooms while cliques of individual vintage chairs gather to make this a living space. Metal cloche lights rhythmically run across the bar bringing pools of lights onto the marble bar tops.

 INDIVIDUALITY AND CHARACTER

The blue room, renamed ‘blue blood’ is an eclectic mix of Queen Anne chairs and classic English Ercol chairs.

The simplicity of the wallpapered dining room on the ground floor creates a tranquil atmosphere for diners. Bay windows allow garden views. Sprayed cast iron table bases are complimented with new marble tops. New Bentwood chairs have been upholstered with mohair-velvet fabric. The serene ambience is matched by porcelain lights hanging over the bar top.

The sizable back garden seating area had long been a key factor to William IV’s allure, so we added to this with reclaimed French furniture. Photinia and other shrubs surround the front of William IV, giving the front exterior a sense of privacy.