B3 Designers

New York based Z-A Studio have designed this shop entitled Delicatessen 2 in Tel Aviv. The shop interior is stripped down to the bare essentials with a lining of double height pegboard running from floor to ceiling, creating an adaptable and flexible product display.

Complimenting the blank canvases of the pegboards are splashes of vibrant yellow, highlighting pieces of found and recycled furniture. The designers refer to the pegboard display structure as a ‘dress’ with sections cut and pulled away to reveal a yellow ‘undergarment’.The concept was to create a retail space which is able to grow, mutate and adapt along with changing fashion seasons and an evolving brand.

Photographs by Assaf Pinchuk