Design Real is the first design-focused show to be presented at the Serpentine and represents the development of the Gallery’s long-standing commitment to design through the Serpentine Gallery Pavilion programme, which celebrates its tenth year in 2010. Design Real is curated by Konstantin Grcic and designed in collaboration with Alex Rich and Jürg Lehni. The exhibition features an information space which expands on themes developed in the exhibition allowing visitors to investigate the origins and applications of the products on view. A dedicated internet site, designed by Alex Rich and Jürg Lehni, is the exhibition’s central resource and integral to its concept. Grcic says about the exhibition:
Like contemporary art, design both shapes and reflects our constantly changing society. Good design understands human behaviour, offers pragmatic solutions to problems and enhances our everyday experience. Curating the Serpentine Gallery’s first design related exhibition DESIGN REAL my concept focuses on ‘real’ items, industrially made products that have a significance in everyday life,
The exhibition is still on til 7th February. A catalogue (designed by Alex Rich) is published on the occasion of the exhibition DESIGN REAL by Serpentine Gallery and Koenig Books Ltd. featuring essays by Emily King and Jonathan Olivares.